Ethical Fish Trading is …

Ethical comes from the Greek ethos "moral character" and describes a person or behavior as right in the moral sense - truthful, fair, and honest. Sometimes the word is used for people who follow the moral standards of their profession.

Fish Traders are responsible for preparing and selling fish, and shellfish products, to members of the public. They possess first class customer service and selling skills, and have a deep understanding of the fish and shellfish industry, species identification, preparation methods, and detailed product knowledge.